Killing Us Softly 4: Advertising’s Image of Women [Trailer] – Available on DVD

Correction: This video contains the image of Giselle Bundchen incorrectly identified as Ana Carolina Reston. An updated video is available here: In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes — images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most
Video Rating: 4 / 5

The New Racism on Television

As I see this picking up a modest amount of views over the last couple years, I think it’s important I share a little bit about this for those interested in knowing. I created this short documentary my senior year in 2007 for a class I took at the University of Wisconsin. It’s a topic I’ve thought a lot about over the past several years. At the heart of it, I’ve observed from both afar and my own personal experiences, that racism is still alive and well of course, but it has evolved with our society from an in-your-face, federally mandated, figuratively black and white racism to one which quietly works behind the scenes to embed disparaging ideas about groups of people in our subconscious. These ideas are projected in our everyday life, and we see them in the behavior of good people are probably not racist so-to-speak, but have racist projections. I think it’s better shown than told, like on this video about the different reactions to a white kid and a black kid stealing a bike: I think television media is just one avenue of many where we see these ideas being spread on a subconscious level, whether it is intentionally harmful or not. I think we also see a kind of narrow sided manipulation everywhere from advertising to prison statistics, but this video was only 10 minutes, and only about visual media. As a professional, doing some work editing prominent reality television myself now, my perspective has not changed. People who put themselves on camera have
Video Rating: 4 / 5

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